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We need to make a distinction between participating in a motor sport vs. viewing. Because sports car racing is exciting and challenging to participate in, and some may also find viewing it to be "relateable", but I think the extreme dynamics of F1 translate better to TV viewing than any other motorsport. You just can't beat qualifying at Monaco, or racing through eau-rouge at Spa. And the very "openness" of F1 cars makes the in-car shots more tactile to the viewer than the inside of a closed cockpit.
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