|
What happened was cars used to have every option or feature something you could add or delete. Then foreign car makers, especially Japanese, started bundling them because people didn't want to wait for a personalized option list car to be built and shipped. So they offered 3 packages, 2 transmissions, chunked a bunch out in different colors and combos, and shipped them. Other makers saw that by bundling unpopular options with popular ones they couls sell more options. Remember, car makers make more profit on options per dollar spent than the cars. So this pushed profits. Now, if you want one or two features of for example the executive package, you are forced to pay for the others you don't. Win car makers. Lose car buyers.
|