The future of cars is electric and BMW is lagging behind pretty much everybody else, including Mercedes, Audi, KIA, Nissan, GM...
The "born electric" i8 did not fool anybody: just an overpriced, underpowered hybrid.
The i3 is a joke: ugly, expensive and poor range. A big flop.
In the meantime, Teslas are outselling the BMW ICE cars! Again, not the BMW electric cars, they are hitting BMW where it hurts the most: their core business, the 3 series and others.
I love BMW, I am a "car lover", an enthusiast. But I just can't see a car in the current BMW lineup that I would consider buying today.
When I look around my neighborhood, Teslas and other electric cars are multiplying like a virus. Most people are coming from traditional German brands, like BMW. Ditching their 3 series and C classes in favor of Model 3s and Model Ss. X3,X5, GLC, GLE? No, Model Xs all over the place. I suspect once iPace/e-Tron are actually available to the public, they will become just as ubiquitous.
BMW has a huge problem in their hands. As far as I can tell, they just don't have an answer to it yet...
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2011 M3 Convertible / IB / Black on CF interior / ZCW / ZPP / ZTP / 19"wheels / MDCT / Premium sound / iPod adapter / Alarm / Park distance control / HD radio / A big smile in my face!

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