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I think that mkoesel nailed it on the head. I would also add that there has been a demographic shift occurring over the last 20 years or so, causing more and more people to be less interested in a car that is "fun".
As such, for BMW to remain relevant in the marketplace, they have had to re-brand themselves from a true sports car enthusiast marquee, to more of a luxury car brand with some sporting characteristics. This has worked well for them and even though they have seen a decline in sales recently, the overall trend doesn't appear to be as dire.
We all have to face facts that those who are genuinely interested in a fun and exciting driving experience are few and far between. The opinions of how many of us there are get skewed since you spend time here in the forums, where more like minded people exist.
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