Quote:
Originally Posted by prompt
why have an M and an M competition if the target and the price is more or less the same?
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Same reason Nespresso have 4 tiers of practically the same espresso machine - it drives more sales to the middle tiers. It's a marketing/business strategy that has worked for many companies throughout the years. X amount of people want the base and are happy, Y would pay a bit more for the perception of much different and "better", and Z would pay for the most exclusive version. Which would be the best seller? Y - the middle tier.
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Wife's Car: 2020 X4M Competition, Alpine White on Black Alcantara and Biege
Current Car: 2018 F80 M3CS, SMB, DCT, ZEC, MPE
Recently Departed: 2020 F87 M2C, LBB, ZEC, 6MT (Euro Delivery Aug. 29, 2019, totaled by an idiot in a Camry who then ran from the scene)
Wife's Prior Car: 2018 F80 M3, Yas Marina Blue, DCT, Black 19s, Carbon Structure Anthracite Cloth/Leather Combination, Driving Assistance Package (Euro Delivery Oct. 9, 2017)