Quote:
Originally Posted by nick3753
All I'm saying is that if you're going to market something as "Born for the racetrack" (BMW's words not mine), then it better back that up, especially at that price point. Maybe it will, time will tell. But if it doesn't, then yes, "BMW has lost its way" and is completely about marketing/profits. Again, maybe (and hopefully) it will.
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I completely agree - the problem is that they've been using that "racetrack" jargon for some time, at least since the E92 M3 days (I remember it from the website, because I built that car about 100 times online.
).
The competition has really heated up on that front...many other options (and cheaper to boot) for pure racetrack inspired uses. It's becoming harder and harder for M to produce that car with dual purposes...the duality of the M has been the best argument for it in the past...which is why I am sure they think they have to slice it up into 3-4 variants now.