Impressive! I had a feeling BMW was doing well, even in a perceived down economy. People will still spend on Luxury items.
Quote:
BMW outsold every other luxury automaker by a mile in 2023, a record-setting year for the German marque.
A whopping 2,253,835 Bimmers left dealer lots last year, according to a Robb Report article citing Automobile News. The number is a new record for BMW and reflects a seven percent sales increase compared to last year’s figure.
BMW’s burgeoning EV sector, which includes the all-electric i7 and the buzzy, M1-succeeding XM “Label Red” hybrid, contributed a significant portion with 14 percent of total sales. Exactly 330,956 battery-powered vehicles emblazoned with the blue-and-white roundel moved in 2023, accounting for 14 percent of total sales and a year-over-year BMW EV sales increase of 92 percent.[/url]
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More:
https://www.maxim.com/rides/bmw-is-t...ury-automaker/