Props to Hyundai for trying. Americans aren't buying cars at all, let alone the 30k+ premium for an EV, not even considering the infrastructure costs at integrating it into one's lifestyle. They won't be selling many of them, so I guess we'll call it a "loss leader" like every single Ford offering. Except the loss leads to nowhere.
It's just an ironic twist of fate that "they" forced all the global automakers into EVs (in unison, weird) and now they are forced to try to sell them to a weary, broke public and the main selling point is still "save the environment."
