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      06-11-2024, 05:47 PM   #382
MontyB1
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Quote:
Originally Posted by GuidoK View Post
As far as Hamilton goes...I think he's completely crazy on a personal level.
In 2017 he sued the watch brand 'Hamilton' (that legal battle took 3 years!) over the tradename Hamilton (Lewis sued the watchbrand, not the other way around!).
That watch brand Hamilton has been around and making watches since 1892! Well over 100 years.
What kind of a person does that? Isn't that the ultimate sign of utter megalomania?

Imagine Max Verstappen sueing Pepsi Max because his name is also Max....
That would be considered totally bonkers, but Lewis did it anyways.
Why he did that is beyond me. Apparently he wasn't concerned with the damage that does this to his personal name, becoming the personification of a joke.

Needless to say Hammy lost in the european court. They were of the opinion that a 100+ year old company was allowed to use their name as trademark and that someone who was born in 1985 can't forebid that.
To help others this isn’t what happened I believe. For example at no point did he sue anyone. What’s happened was an IP trademark that was register by a company working on behalf of LH and his image rights was challenged by Hamilton the watch makers. They the image rights company then challenged the IP Trademark that had been agreed with the EUIPO on the basis of his Fame after the prior IP was cancelled. Short story they didn’t agree and then the trademark around watches and the name Hamilton he doesn’t own.

He hasn’t sued Hamilton Swiss watches at all they both just argued about what trademarks had been lodged, very very different.
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