Thread: Why is it...
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      09-24-2024, 10:23 AM   #9
gblansten
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Quote:
Originally Posted by Snave01 View Post
Because of the size and overall luxury (materials, etc outside of the options)? Also, I'm not saying every option should be available across all models.



Right but options are just that. No one is forced into them if they want a more modest build. My point is, I would like the option to add certain features on smaller chassis vehicles.
My guess is that BMW estimates the take rate will be low on costlier or outlier options and that offering them will not help with profits as there is cost in having numerous options versus fewer options.

It is why McDonalds does not offer Wagyu beef options for their hamburgers.
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