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The problem Infiniti has is the same problem Nissan has, and it isn't product, it's price.
Nissan and Infiniti both are trying to price themselves at the pricing of their competitors that are better in reputation, better in quality, better in resale, etc. Their product that actually matters (SUVs) is fairly fresh, but they're downsizing motors like everyone else, and hitting price points that a higher tier rival like Honda or Cadillac or Lincoln would be at.
If stuff like the Rogue was selling at a 20-30% discount vs a rav4 or crv or Tucson, they'd sell better. But a loaded Rogue is $48k. New Armada and QX80 are priced right in line with a Tahoe and escalade or expedition and navigator, and reality is that's not where they are brand wise.
The incentive based sales setup for them is what's holding them back. If they stopped doing discounts and just slashed MSRP by 20% across the board people might buy them more.
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