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I’m shocked how little I look at the gauge screen ahead of me, instead using the HUD 90% of the time, so I guess part of me gets this (at least as an interesting thought exercise). But what about this feels luxury? Or feels sporty? Or has any BMW brand identity? Swap the logo on the wheel and this interior could slot into any car (including at a low price point). Will wait to see the final but it continues to be harder and harder to explain why I think BMW is better than others.
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