Quote:
Originally Posted by fe7565
So, wondering, if BMW benefits from people like me, who become loyal to the BMW brand and may keep buying BMWs in the future? Or does it hurt their sales that I stayed/staying with my car for 11 years vs the usual 3-4 years in the past?
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They benefit directly from you if and when you buy a new BMW, or buy a used or CPO BMW from a BMW dealer, or get your current BMW serviced at a BMW dealer.
They benefit indirectly from you if you persuade someone else to do business with BMW.