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As a kid I loved going to the library and reading R&T and C&D. My small circle would talk about anything engine related. On our buddies Father was a BMW guy in the late 70's through the 80's. Had two Grey Market cars an E12 535 M-sport that was replaced later with a Grey Market E28 535is and the other was a 86 325e M-Technik-1 car which was Grey Market as well.
The ad campaign worked well Bob Lutz was good.
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