The new 911 Carrera S, which is the most popular variant of 911 sold in North America, has an MSRP of $149K, and can easily stretch over $175K with "reasonable" options.
For a reference point, this website gives a rough estimate of household income percentiles in the US:
https://dqydj.com/household-income-p...le-calculator/
Yes, there's inflation. Yes, there are tariffs. Yes it just costs more for everything now compared to 5 or 10 years ago. That all said, I'm no longer sure what the profile is of a 911 buyer these days.
To me, the 911 has always been the benchmark in sports cars. It's the one that the drivers want. It's the one that a someone with a good career, but also things like a mortgage and college tuition for the kids could afford. These are the people that live in a nice neighborhood, but only have one home, go on vacations but fly coach, still carry around a discount card for the grocery store... those kind of successful regular people. At least that's what the 911 has always represented to me. Now, I don't know?
I feel fortunate to have experienced 911 ownership. I've had two, each bought used, and enjoyed both. For the longest time I've thought about getting another one, either new, or used but just as I would have spec'd it... but I fear this car has drifted out of reach for me. I guess these cars are truly for the top 1% these days.