Quote:
Originally Posted by BMWCCA1
Don't confuse this award with having anything to do with actual customer service or expertise.
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This is mostly true: the metrics being tracked and results reported are goofy.
As are all HR-based metrics at your workplace.
Having said that, there is some superficial correlation between the dealerships highlighted and positives experiences I've had with them in the 3 states where I shopped for BMWs (a few other states have no representation on the CoE list).
One should not conclude that CoE dealership are "great".
Just that they are:
- High volume / high-allocation oriented shops. If nothing else, it means they have a higher probability of getting more of the rarer (///M) allocations. And marginally higher probability of finding at least one knowledgeable sales person.
- High $$$ in terms of appearance, complying with all of BMW NA mandates and policies.
- Spend more $$$ on admin headcount and training to comply with #2.
- Owned by people who prioritize kissing-up to BMW NA and following their whimsical policies to the letter.
#2, #3, and #4 mean nothing to me as a customer, other than the margins must be padded to pay for the fluff.
#1 can be useful.
That's about all there is to BMW NA CoE list.
IMHO,
a