Only tidbit I have is probably obvious. Take the visits, meet the coach, meet his players. Do NOT rush the decision. Also, she needs to ask herself, "if I get an injury the fist day I step foot on the campus, would I be happy attending the school without my sport. If not, would I be willing to transfer."
My son got offers to play soccer, but not for any schools he really had at the top of his list. He was/is a smart kid too, just graduated from Med School last week. He went to a very good school undergrad and decided to walk on for the soccer team. He was one of two walk-ons to make the team, but he decided not to because he did not like the coach or the players. He played club and was happy with his experience overall.
NIL is a whole different animal.
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