I like apple carplay because it gives me a consistent UI in anything I drive. I listen to music in cars sometimes and once in a while I use the navigation and google maps on carplay is better than any factory nav setup, including factory systems with google maps. I don't have to deal with all the manufacturer BS, it's just the same screen in every car, I find a lot of value in that. And, in a way, it allows me to focus on what actually makes what I am driving special...how it drives, not a stupid proprietary infotainment system.
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