Quote:
Originally Posted by StradaRedlands
Thanks for posting!
If that makes it to market looking like that, I'm all in.
I absolutely love the lines and the greenhouse in particular. Hopefully not a 5,000lbs pig, and maybe has some buttons on the dash rather than all touchscreen control.
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Given the sales trends of their latest designs, they’re already planning to reintroduce buttons if they’re smart.
Big “if”.
There is one market - China - where the population is all in on digital, screens, and computers doing everything for them. And their fiercely nationalistic attitudes are driving them increasingly to purchase from Chinese brands, who to be fair are building cars suited to their tastes.
Everywhere else, customers are clearly dissatisfied that they can’t adjust their own damn air vents or interact with the car without diverting attention to yet another damn screen.
So BMW needs to decide if they want to continue chasing a fading foreign market, or instead lean into their heritage and go back to building fun, engaging cars for people who, if the option were proffered, would decline to merge their consciousness with a phone.
The outside is less ugly than what they offer today.