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Better the University of BMW rather than the U. of NASCAR?
I think this is to the good.
The linkage between business and universities is a reality- crossed long ago- it's part of academia...for better and worse.
Institutions of higher education in the U.S. are under economic pressure to survive- not just simply by filling enrollment quota's,
but to advance their prestige in the educational community...to upgrade their campus, hire prestigious faculty,
and build savings against the time when enrollments begin to dwindle.
Making alliances between BMW and Clemson looks to be a positive step for the school and the company and the taxpayers of South Carolina.
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