http://thenextweb.com/media/2014/07/29/medium-launches-reform-collection-design-stories-sponsored-bmw/
Apparently BMW is going to publish 4 to 5 articles about BMW in this new section. Might be interesting to check out once they're published
Medium staff also plans to work with BMW and its agencies to produce four to five articles about the automaker that will run on the publication. These articles will be marked as sponsored and published through BMW’s profile on Medium.
