[ShocknAwe]

The insider later admitted the next all-new electric Jaguars would in fact take the form of a mildly facelifted F-Type with a massive battery shoved under the bonnet provisionally named FE-Type, a small run of hydrogen-fuelled continuation XJS models dubbed H-Type, and a load of restomodded C-Types with modern supercharged V8s.

“We’re just gonna keep playing all the stone-cold classics until this entire lark falls in on itself. It’s what the public wants,” the insider added, with a sigh.

Don't be so hard on OP, this reads totally legit.

[TXSTYLE]

Originally Posted by ShocknAwe

Don't be so hard on OP, this reads totally legit.

Indeed. What really got me: The article popped up in my Google feed with the tagline of it being "a joke by Jag."

[gblansten]

Just saw the estimated price of $200,000 on these. LOL.

https://electrek.co/2024/12/09/jagua...than-expected/

[gonzo]

"That's a hell of a price to pay for being stylish"

[gonzo]

Apparently what Fred said wasn't right.

"How Jaguar’s rebranding gamble triggered a 98% collapse in sales"
Financial Express.

Hand me that fork.

[Alfisti]

Jaguar's problem is Land/Range Rover. The market has shifted to SUV and the new RR and LR products are stylish and have carved out a unique space in the market, there's really nothing like them and they are selling very well. The sedan market is small and crowded, there's nowhere for Jaguar to go.

[BlkGS]

Originally Posted by Alfisti

Jaguar's problem is Land/Range Rover. The market has shifted to SUV and the new RR and LR products are stylish and have carved out a unique space in the market, there's really nothing like them and they are selling very well. The sedan market is small and crowded, there's nowhere for Jaguar to go.

Extinct.

The reality that the traditional luxury buyer has moved into SUVs is inescapable. The other issue Jag has (and this is gonna piss people off) is it's European. The European market is tougher than the US market from a regulatory perspective, and Euro regulators have more control. Europeans are on average, more likely to go along with what their government says. In the US, a brand like Jaguar could launch a campaign of products that amounts to "the government told us to make EVs, we told them to f off and made big powerful V8 cars" and do pretty well, especially if they used it as a "Jaguar means I'm rich means I don't have to cut my emissions ". That sort of thing would offend in European, which is a critical market for them.

So truly, they are stuck. Their market has dried up, their competitors are better than them in every way, and their regulators are forcing them down a path that is contrary to their history. They basically could go out in a blaze of glory doing what people wanted, or they could try to hang on doing something that gets attention and hope somehow it just works out. Clearly, they chose the "hope it works out" option. I don't think it will. I think Jaguar is destined to become a "service and rebuild our classic vehicles" company in short order.

They'll probably move a few units to celebs/influencers.for content, but what real person is going to buy one of these over the insanely cheap lease deals all the other automakers are offering on their high end EVs? Like who would get this over an Escalade EV?

[dreamcrusherX3]

Wow, all the Jaguar hate is sad to read, but I agree that their future seems uncertain. They've been around forever and have made some amazing cars over the years and years. An amazing history. I feel fortunate to have what I see as one of the last of the really beautiful modern XKs. Everything is relative, but this car is superb.

[M3Sleeper]

Originally Posted by TXSTYLE

Welp.... It's Official. JAGUAR was joking. And as the saying goes: All publicity is good publicity.
I wasn't all bent outta shape over this like most here. LOL!

After reading the article I literally LOLd. Good one Jag.

https://www.topgear.com/car-news/sat...ng-says-jaguar

Nothing is funny about what Jaguar put out.

It does not go over well for me but I'm just 1 person. A brand can lose customers so fast by poor choices