I'm running the Obsessed Garage Tire Dressing:
https://www.obsessedgarage.com/collections/tire-dressings/products/obsessed-garage-tire-dressing
It seems pricey, but if you properly clean your tires to start (with Stoners Tarminator) and also clean your tires with a tire / rubber cleaner or wheel cleaner when washing, it lasts a good month in applications. And the 32 oz bottle lasts me, like literally, well over a year.
I don't put much on and I wipe down after about 2-3 minutes and it leaves a nice matte finish, no overly shiny stuff. Let me see if I can find a good pic....
Shade:
Sun: