[BTM]

http://www.f1technical.net/news/1595...ccdd356419540c

As could have been predicted, the Ford Motor Company has not been pleased with Ferrari's use of the 'F150' monicker for its 2011 F1 car. This due to the 'F-150' being Fords best selling pick-up truck in the North American market. And after contacting Ferrari without a response from the Italian team, Ford is willing to defend it's trademarked name.

[Crimson92]

i would say thats a reasonable demand.

ferrari should change it

[Dackelone]

I can hardly wait for the Ferrari KingCab F-150 Eddie Bauer edition. lol

[MarkR171]

Originally Posted by Crimson92

i would say thats a reasonable demand.

ferrari should change it

I disagree. The F1 car has nothing to do with the consumer market, nevermind truck market. 99.5% of people looking to buy a pickup truck won't even know the Ferrari F1 car is called F150.

No one would get the two confused and Ferrari using the F150 name doesn't harm Ford nor bring any extra attention to Ferrari.

Ford just wants some cash.

[E90SLAM]

Not surprised...but this might be the only time Ford able to associate themselves with the Ferrari brand...

[MZHammer]

For the life of me, I can't find the necessary accessories a Ferrari F150..........you know, a gun rack and a trailer hitch to hang a rubber nutsack from.

[Transport3r]

It's all about publicity.
They hope them being in a fight with Ferrari will sell more cars.

[LACSTER]

Those Ford owners are getting pissed now

[psygnosis]

Originally Posted by E90SLAM

Not surprised...but this might be the only time Ford able to associate themselves with the Ferrari brand...

At one point Ford almost bought Ferrari

[BTM]

Originally Posted by psygnosis

At one point Ford almost bought Ferrari

Until they wanted to put their name first....

[Novator]

Originally Posted by Dackelone

I can hardly wait for the Ferrari KingCab F-150 Eddie Bauer edition. lol

Don't forget about the Harley Davidson edition too, lol!

[E90SLAM]

http://blogs.motortrend.com/what-if-...rari-1895.html

[BrokenVert]

Originally Posted by BTM

Until they wanted to put their name first....

Then Ferrari pissed them off and the GT40 was born and won Le Mans 4 years in a row after a 6 year Ferrari dominance.

So im betting on history repeating itself.

Ford becomes a Formula 1 contender next season

[E90SLAM]

Originally Posted by BrokenVert

Then Ferrari pissed them off and the GT40 was born and won Le Mans 4 years in a row after a 6 year Ferrari dominance.

So im betting on history repeating itself.

Ford becomes a Formula 1 contender next season

No wonder the season opening will be in Bahrain...F-150 truck doing off road on sand dunes!!!

[KingOfJericho]

I thought the name was stupid anyway... Just change it.

[xbook]

Originally Posted by MarkR171

I disagree. The F1 car has nothing to do with the consumer market, nevermind truck market. 99.5% of people looking to buy a pickup truck won't even know the Ferrari F1 car is called F150.

No one would get the two confused and Ferrari using the F150 name doesn't harm Ford nor bring any extra attention to Ferrari.

Ford just wants some cash.

Nope, Ford wants to protect their Trademark. If they don't defend it, they lose the trademark. Then, any manufacturer can use the F150 name. Sure would be helpful for those Chinese car manufacturers. The F150 name would risk being called a "Genericized Trademark". Pretty much every company on the planet will do similar things. This isn't just about money or publicity, it's about protecting your property. If they didn't do it, they would be bad business people.

[E90SLAM]

Ferrari now will just call it "F150th".

http://en.espnf1.com/ferrari/motorsp...ory/40494.html

Ferrari has moved to clarify the confusion over the name of its 2011 Formula One car by stating that it has always been called the F150th Italia and the widely-used F150 designation was just an abbreviation.

The team issued a press release on Thursday afternoon after news broke on Wednesday that Ford is planning to sue Ferrari for using the F150 name - a trademark in the USA for its best-selling pick-up truck. Ford is trying to block Ferrari from using the F150 name in the USA as well as claiming $100,000 damages under the Anticybersquatting Consumer Protection Act for use of the F150 name on the ferrarif150.com website.

However, Ferrari said it has no plans to use the F150 brand to sell commercial products in the USA.

"On the subject of the name of the new Ferrari Formula 1 car, the Maranello company wishes to point out that it has sent a letter of reply to Ford, underlining the fact that the F150 designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be used as the name of a commercially available product - indeed there will definitely not be a production run of single-seaters," the Ferrari statement said.

"In fact, it has always been the case in the history of Scuderia names, that they represent the nomenclature of a racing car project and are linked to a chronological order with a technical basis, or in exceptional cases, to special occasions. This year, the decision was taken to dedicate the car name to a particularly significant event, the 150th anniversary of the Unification of Italy, an event of such great importance that the Italian government has declared, for this year only, a national holiday.

"For these reasons, Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford's viewpoint on the matter.

"Despite this and to further prove it is acting in good faith and that it operates in a completely correct manner, Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150th Italia."

[ALUFELGEN]

Ford is absolutely right. When you google "F-150" or "F150" Ford wants only their trunks to show. Now you google F-150 or F150 and you are starting to see the Ferrari F150th Italia.

[BTM]

Official release

The name of the new Ferrari Formula 1 car

2.10.2011

Maranello, 10th February - On the subject of the name of the new Ferrari Formula 1 car, the Maranello company wishes to point out that it has sent a letter of reply to Ford, underlining the fact that the F150 designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be used as the name of a commercially available product – indeed there will definitely not be a production run of single-seaters. In fact, it has always been the case in the history of Scuderia names, that they represent the nomenclature of a racing car project and are linked to a chronological order with a technical basis, or in exceptional cases, to special occasions. This year, the decision was taken to dedicate the car name to a particularly significant event, the 150th anniversary of the Unification of Italy, an event of such great importance that the Italian government has declared, for this year only, a national holiday.

For these reasons, Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford's viewpoint on the matter.

Despite this and to further prove it is acting in good faith and that it operates in a completely correct manner, Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150 th Italia.

http://www.ferrari.com/English/Formu...ula_1_car.aspx

[BTM]

Originally Posted by AluFelgen

Ford is absolutely right. When you google "F-150" or "F150" Ford wants only their trunks to show. Now you google F-150 or F150 and you are starting to see the Ferrari F150th Italia.

So Volvo's lawsuit against Sauber is pending over the rights to C30?

I'll cross post something I commented on another forum...

Originally Posted by BTM

My lawyer coincidentally called me this morning, and for ****'s and giggle I ran this past him. While not a specialist in IP law, I'll take his word with a lot more weight than a bunch of facepalm hotlinks. A few he rattled off the top of his head were...

1) F150 vs. F-150 and similarity of typeface, etc.
2) Good available for purchase vs. one that isn't
3) Prominence of F150 logo on the car
4) Ford's product line in markets where there are F1 races, and the name of the truck in those markets, if offered in them
5) Broadcast and their respective markets

[E90SLAM]

The stupid legal dispute is finally over...

Ford and Ferrari have settled their dispute over the use of the F150 name.

Ferrari launched its latest Formula One car under the F150 designation earlier this year in celebration of the 150th anniversary of Italy's unification. But Ford, which uses the same name on its best-selling pick-up truck, filed a lawsuit against the F1 team saying it had suffered irreparable harm to its F-150 trademark.

Ferrari quickly reacted by referring to its car as the F150th Italia, which it said was the full name of the single seater all along.

On Thursday a settlement was reached between the two parties in the US District Court in Detroit, with the local press reporting that there were no details listed in the notice of Ford dismissing the case.

"We are pleased we were able resolve this issue amicably," a Ford spokeswoman told The Detroit News. "This resolution ensures that Ford's famous and distinctive F-150 trademark will be protected."

http://en.espnf1.com/ferrari/motorsp...ory/42336.html

[FStop7]

I remember when intel tried this with '386' and 'i386', it didn't work out so well for them. That's the whole reason the name "Pentium" was invented, because Intel lost their court cases regarding trying to trademark random numbers.